Review AGRITECHNICA 

“Here at Agritechnica 2025, we presented the next generation of our square balers, which was awarded a Gold Innovation Award medal. Our customers at the stand were also very enthusiastic about this new and innovative concept. The trade fair is an important showcase for the German agricultural machinery industry. For us as a family-owned company, it’s clear that we need a strong brand. Here at Agritechnica, we can present ourselves perfectly: as an attractive employer and as an attractive partner for our customers as well as our sales partners.”
Max von Korff, Vice President, Claas Vertriebsgesellschaft mbH

“The visitor at Agritechnica 2025 was our main focus. Our entire trade fair presence, including the stand concept and a Fendt team of around 250 employees, was available throughout all seven days of the show to provide competent and personal advice. For us, Agritechnica was a complete success because on every day of the trade fair—especially during the exclusive days on Monday and Tuesday—we were able to advise, host, and engage with many interested customers. We see Agritechnica more than ever as the leading trade fair for agricultural machinery: visitors come from all over the world and expect genuine consultation. Inspired by Agritechnica 2025, we are already working on new ideas for the 2027 show and look forward to once again opening the doors of Hall 20 to farmers and contractors.”urch die Agritechnica 2025, arbeiten wir schon an neuen Ideen für die Messe 2027 und freuen uns darauf, dann wieder die Türen in Halle 20 für Landwirte und Lohnunternehmer zu öffnen.“
Roland Schmidt, Vice President, Fendt Marketing, AGCO GmbH

“For us, Agritechnica 2025 went very positively: The new concept by DLG with different theme days was well received by visitors. At the same time, we still see some potential for optimization in certain areas, such as infrastructure. The many intensive discussions at the stands clearly show that farmers are once again ready to invest in modern agricultural technology.”
Anthony van der Ley, CEO, LEMKEN

“Agritechnica is of enormous importance to us, especially here in Europe. Over all the years we have exhibited at the world’s leading trade fair, we have continuously developed our concept. Highlights at our stand this year include, among others, the production systems for arable farming and livestock finishing, the E-Power transmission—awarded the Gold Medal six years ago—our fully electric 5 Series tractor with 130 hp, as well as the fully autonomous 9RX and 8RX tractors. The new theme day concept of the trade fair was very well received by us and our sales partners. Particularly on Monday and Tuesday, we had the opportunity to hold very detailed discussions with our customers in a pleasant atmosphere.”
Andreas Jess, Region 2 Director Marketing & Shared Services, John Deere

“Agritechnica 2025 was an outstanding success for CNH. We used the trade fair for in-depth exchange and numerous discussions with our customers from all over the world and with our sales partners as well as with a broad range of media representatives, investors and the general public. With two silver medals, four ‘Farm Machine 2026’ awards, and one ‘Tractor of the Year 2026’, CNH impressively demonstrated its leadership in innovation—something our customers experienced at the heart of our stand featuring New Holland, Case IH, and STEYR.”
Marc-Peter Bormann, Business Director Germany, Managing Director, CNH Industrial Deutschland GmbH

“Agritechnica 2025 was a complete success for us. With numerous innovations in transport and slurry technology, we were able to showcase our extensive product range. We are proud to offer our partners and customers comprehensive logistics solutions from a single source. Efficiency, energy savings, and digitalization remain our most important drivers of innovation.”
Josef Fliegl junior, Managing Director, Fliegl Agrartechnik GmbH

“We had an excellent location in Hall 21. Visitor traffic was high, and the quality of the conversations was equally strong. We observed that markets in Europe and beyond are open to new ideas—and this also applies to manufacturers. Agritechnica 2025 was marked by numerous innovations. After a few quiet years, there is renewed optimism for a market revival, further reinforced by the impressions gained at this trade fair.”
Andreas Reichhardt, Managing Director, Reichhardt GmbH Steuerungstechnik

“For us at SICK, Agritechnica is far more than just a trade fair—it is the international showcase for innovations in agricultural technology. Our presence in 2025 was a complete success: with our nominated solutions for the Systems & Components Trophy, such as the multiScan100 and Visionary AI-Assist, we were able to demonstrate how intelligent sensor technology is the enabler for safe and smart automation. The numerous high-quality discussions with OEMs, system integrators, and partners confirmed that SICK is a strategic solution provider for mobile automation—today and in the future.”
Zakaria Agardouh, Key Account Manager Transport Logistics, SICK Vertriebs-GmbH

“We were delighted to present our innovations at Agritechnica 2025 – the world’s largest agricultural trade fair. It was once again the perfect opportunity to meet and exchange ideas with both regular customers and potential new customers from all over the world. Furthermore, the trade fair offered a good opportunity to investigate agriculture market trends. We were once again impressed about the good atmosphere at the exhibition, no matter how big the crises and challenges are. Here at Agritechnica people are always optimistic and positive!“
Patrick van Laer, Sales Director Central Europe, Comer Industries