DLG Agri Influencer Award 2024
Winners selected
DLG (German Agricultural Society) has selected the winners of the ‘DLG Agri Influencer Award’ for social media in the run-up to EuroTier/EnergyDecentral 2024, covering both German-speaking and international influencers in three categories. The award pays tribute to interesting and high-quality agricultural social media channels and presents them to a wider audience.
The presentation ceremony will take place on Thursday, 14 November 2024 at the beginning of the Young Farmers' Party during EuroTier / EnergyDecentral at the Hanover Trade Fair Grounds.
DLG Best AGRI TikToker International
Kamil Marunowski @rolnik_na_kazda_okazje
Under the profile name "Farmer for every Occasion", Kamil delights his followers with his mischievous videos. In just 18 months, he has built up a large audience on TikTok which celebrates his sarcastic insights into the life of a normal pig farmer. He points out prejudices against farmers by taking them to extremes, pokes fun at village life, puts intergenerational conflicts on the stage and rewrites well-known songs into farming related subjects. This approach makes the farmer visible as a person, with all his strengths and weaknesses.
The Tiktoker jury particularly appreciates his creative storytelling with gestures, facial expressions and sometimes even costumes.
Kamil Marunowski comes from Pruszcz in Poland and currently has 125,500 followers on TikTok as @rolnik_na_kazda_okazje.
DLG Best AGRI TikToker German
Benjamin Schmidt @landwirt_kyf
Up close and human, farmer Benjamin takes his followers on his farm in daily vlogs. His followers look forward to his daily tours of the farm and are thrilled to be able to participate directly in nature, animals and plants. The work with the suckler cow herd is presented vividly, as well as the harvesting of potatoes and other field work. Farmer Benjamin also selects comments from users and responds to them in his own videos and with clear opinions.
The jury emphasises the unmistakable authenticity of this Tiktoker, which results in storytelling that refrains from using too much technology.
Benjamin Schmidt comes from Kyffhäuserland in Thuringia, Germany, and currently has 77,400 followers on TikTok as @landwirt_kyf.
DLG Best AGRI Instagrammer International
Ayşe Öksüz @jerseyvet
Ayşe is 20 years old and one look at her Instagram profile is enough to recognise that she knows exactly what she wants: she is studying veterinary medicine and is in the process of building up a dairy farm housing a pure Jersey herd in addition to sales activities with the help of her family - all that without any farming background. She shows her followers her unadorned everyday life in gripping, emotional images and presents videos with split screens and contemporary music. She is particularly keen to communicate modern agriculture to young people and other young farmers.
The jury emphasises how skilfully and approachably this influencer combines and conveys content and emotion.
Ayşe Öksüz comes from Eskişehir in Turkey and currently has 15,600 followers on Instagram as @jerseyvet.
DLG Best AGRI Instagrammer German
Klaas Meier @klaasmitk
Klaas is a 23-year-old farmer who keeps his camera rolling while he goes about his daily work. In his Instagram videos, he talks to his followers, like to a friend in a WhatsApp video, about the challenges and joys that nature and the conditions give him throughout the year. Klaas speaks directly to his community, inviting them to share their own experiences. What comes across as authentic and off-the-cuff is also the result of skillful storytelling paired with technical finesse in editing etc.
The jury sees this creator as both a popular figure and a master of his digital craft.
Klaas Meier comes from Minden in East Westphalia, Germany, and currently has 30,700 followers on Instagram as @klaasmitk.
DLG Best AGRI YouTuber International
Klemen Bobnar @BOBNAR7
In his videos, Klemen experiments with agricultural and forestry devices and compares different machines. He lets his followers take part in agricultural events and gives them a look behind the scenes, for example when working on the farm or in a photo shoot for his merchandise products. He addresses his viewers directly, talking to them in a an up-beat, energetic fashion. He also sets up and carries out collaborations in an informative and entertaining way.
The jury rates the YouTube videos as very good due to their comprehensibility, camera work, editing and resolution.
Klemen Bobnar comes from Voglje in Slovenia and currently has 31,600 followers on YouTube as @BOBNAR7.
DLG Best AGRI YouTuber German
Cevin Lorenzen @sh.farming20
Agricultural student Cevin started his channel only recently as a harvest helper in Australia. Large fields, big machines, outback activities - he captures all of this with his camera and drone, editing it into along a central theme and adding suitable music. In addition to his fascination with agricultural technology, his personal stories also play a key role in the clips. Now located in north-east of Germany, he will surely be reporting from up the machinery cabin from this region too.
The jury is impressed by the quality and reach that this YouTuber has already achieved in a short space of time.
Cevin Lorenzen comes from Rethwisch in Schleswig-Holstein, Germany, now works in Mecklenburg-Vorpommern after a few months in Australia and currently has +3,600 followers on YouTube as @sh.farming20.
