DLG Agri Influencer Award 2025

Finalists announced

Ahead of AGRITECHNICA 2025, the DLG has announced the finalists of the social media award “DLG Agri Influencer Award.” The award aims to recognize interesting and high-quality agricultural profiles on social media and present them to a broader audience.

The award is presented in two categories: national and international. For the first time, the winners will be ranked — first, second, and third place — to honor their outstanding contributions even more specifically.

The final ranking of the winners will be officially announced on Friday, 14 November 2025, at the start of the Young Farmers Party during AGRITECHNICA 2025,  at the exhibition grounds in Hanover.

DLGAIA25 | Sponsors 

[Translate to English:] BKT Logo
[Translate to English:] FENDT Logo, grüner Schriftzug

DLG Agri Influencer Award International

Franco Speranza, @franco_speranza

Franco Speranza is a young farmer who runs an arable farm with his family in Central Argentina. On social media, he shares insights into their daily work—sometimes with a splash of motorsport events. His content covers a wide range of topics and comes across as approachable and light-hearted thanks to his friendly interactions with followers. But on closer look, it’s also skillfully produced videography, with a strong sense of rhythm that captures both detailed moments and sweeping, almost cinematic panoramas.

“In my profile, I show the daily life—both the good and the bad—to shed light on the reality we farmers live in. I also want to inspire young people to return to the countryside, something that has been largely lost.” “
 - Franco -


The jury highlighted his refreshing video style, which makes even complex topics highly engaging and easy to digest. 

Franco Speranza is from Bell Ville, Argentina, and currently has 228,000 followers on Instagram under the handle @franco_speranza.

Noah Young, @TheShilohFarm 

Noah Young and his wife set up their own farm in Nebraska, USA, where they share insights into gardening, animal husbandry, regenerative agriculture, and modern rural family life. On social media, Noah doesn’t shy away from addressing challenges in the industry. His account covers a wide range of topics and video styles, and through his friendly, humorous, and above all creative storytelling, he builds a bridge between producers and consumers.
 

“The Shiloh Farm is a space where people can laugh, learn, and find inspiration to live a little closer to the land—whether they’re on a farm or in a city apartment with a single tomato plant"
- Noah -
 

The jury praised the high quality of his content and the way he elevates the image of agriculture beyond its usual circles. 

Noah Young is from Kenesaw, Nebraska, USA, and currently has 744,000 followers on Instagram under the handle @TheShilohFarm. 

Tom Carlisle, @dalesfarmer

Tom Carlisle runs a farm in northern England with his family, where they raise sheep, grow forage crops, and offer agrotourism experiences. On Instagram, he’s developed his own warm and witty style of sharing everyday life and work on the farm. With a passion for storytelling, he writes and performs songs on current topics, and even turns the lively antics of lambs into humerous sports commentary.

“Farming is a wonderful, diverse industry. It’s not just about driving tractors or tending livestock. There are so many exciting opportunities and ways for people to get involved"
- Tom -


The jury couldn’t stop watching the videos from this true creator, and especially praised the authenticity and distinctive presentation of his content. 

Tom Carlisle is based in Cracoe, UK, and currently has 32,400 followers on Instagram under the handle @dalesfarmer.

 

DLG Agri Influencer Award German

Nina Kleine, @hof_zur_haskenau

Nina Kleine lives with her partner Willi Gerdemann on his farm in Westphalia, Germany, where she shares insights into turkey farming, arable crop production and rural life. Nina’s content covers everything from fattening poultry to harvesting potatoes and other seasonal tasks. With a wink and a warm tone, her account feels relaxed and approachable—like chatting with neighbors over the garden fence. 

“We want to build understanding, not lecture. It’s a mix of educational content and humorous reels about relationships in the countryside or typical ‘fails’—like when the feed line overflows or the tractor gets stuck again.” 
- Nina -


The jury praised the well-balanced mix of entertaining and informative content, showcasing a type of farm operation rarely seen, and noted her authentic and skillful approach to running a social media channel.

Nina Kleine hails from Münster in Westphalia and currently has 40,900 followers on Instagram under the handle @hof_zur_haskenau.

Patrick Danuser, danuser_hof

Patrick Danuser and his family live in the Rhine Valley, Switzerland, where they raise suckler cows and broiler poultry, and grow field crops and vegetables. On Instagram, he communicates in Swiss German with German subtitles and uses strong hooks to connect with his audience in a both humorous and authentic way. Alongside fascinating insights into farming life, he also addresses topics like potato theft and keeps his account well-organized with content-driven, hashtagged thumbnails. 

“Being a farmer is the coolest job in the world! We farmers want to work hand in hand with consumers, and everything we do has one purpose: to produce high-quality food for them.” 
- Patrick -


The jury is impressed by the high quality of his engaging social media work. 

Patrick Danuser is from Bad Ragaz in Switzerland and currently has 45,200 followers on Instagram under the handle @danuser_hof.

Philipp Pelzer, philipps_farmlife

Philipp Pelzer runs a farm with his family North Rhine-Westphalia, where they raise bulls, grow crops, and produce energy. For years, he’s been active in digital agricultural outreach. With humor, he picks up on memes and social media trends, adapts them to the farming world, and explains his work in a way that’s easy for outsiders to understand. His content brings agriculture up close—often with his face speaking directly to the camera.

“I want to show agriculture as it really is. It’s more than just a job or driving tractors and milking cows. I want people to see that farming is a way of life.” 
- Philipp -


The jury commended his consistent work over the years, including his willingness to engage with controversial topics. 

Philipp Pelzer is from Rahden in northern North Rhine-Westphalia and currently has 55,400 followers on Instagram under the handle @philipps_farmlife.