Agriculture

DLG Agri Influencer Award

Categories Assessment How it works Statements

Agriculture Online – Unfiltered

You show what agriculture really looks like online: honest, close-up and authentic. You take your community onto the farm, into the fields and behind the scenes – making visible what often goes unnoticed.

With the DLG Agri Influencer Award, we recognise the best agricultural profiles on social media and introduce them to a wider audience. At the same time, the award aims to connect those who are active in agriculture online, encourage them, and ideally inspire others to engage in digital communication as well.

Show how you tell the story of agriculture online

Apply now

Application deadline: 30 August 2026

Open Agri Influencer Meet-up

Meet the community!

11 + 12 November 2026 | 1:00 – 2:00 p.m.

DLG booth | EuroTier, Hanover

One award - two categories!

DLG Best Agri Influencer International

All channels run by farmers, agricultural workers, or farms actively engaged in agriculture and operating a social media channel with non-German agricultural and agricultural technology content and at least 1,000 followers are welcome to participate.

DLG Best Agri Influencer in German

All channels run by farmers, agricultural workers, or farms actively engaged in agriculture and operating a social media channel with German-language agricultural and agricultural technology content and at least 1,000 followers are welcome to participate.

This is included in the assessment:

The awards recognise social media profiles that are particularly committed to public relations work for agriculture. Decisive for an award are, for example:

What topics are discussed?
How are the topics realised in words and images?
Does the diversity of agriculture become clear?
How balanced is the content?
How does it interact with the community?

Award and Test regulations 2026

What you can win:

We will invite both winners to the award ceremony. This means they will travel to Hanover at our expense, receive a ticket for EuroTier, a ticket for the Young Farmers Party and, if applicable, an overnight stay in a hotel.
Both winners will also receive a certificate and a gift.
All in all, there will be extensive press and public relations work surrounding the award, in which the winners will be prominently represented.

Here's how it works:

You can apply from 3 July to 30 August 2026.

Apply now

The DLG AIA team will review all applications and draw up a longlist for each category.

All the jurors will assess the profiles on the longlist.

The jury will meet and select the winners based on the individual scores. The DLG is represented on the jury together with media representatives, communication experts and agrarians.

The winners will be notified in the end of September 2026 and invited to the awards ceremony.

The awards ceremony will take place on Thursday, 12 November 2026 at the beginning of the Young Farmers Party during EuroTier at the Hanover Trade Fair Grounds.

What AIA award winners say

Has anything worth mentioning happened to you as a result of the DLG Agri Influencer Award?

This recognition has given us another way to advocate for farming, and hopefully inspire others who are building something from the ground up. If you’re considering about applying, I can speak from experience, just do it. It’s an honor of a lifetime!

Noah Young, 1st place, DLG Agri Influencer Award International 2025
Being part of the AIA Awards filled me with pride, as it confirmed that communicating agriculture in a real and transparent way is what allows us to genuinely connect with other producers and with society. From this experience, new opportunities and significant personal growth have emerged.

Franco Speranza, 2nd place, DLG Agri Influencer Award International 2025
The AIA awards were an amazing experience, highlighting the hard work that farmers do, the world over. I was incredibly proud to showcase my farm in the Yorkshire Dales on a global scale.

Tom Carlisle, 3rd place, DLG Agri Influencer Award International 2025
I was delighted that the work I put into our social media channels is so highly valued. It’s a great endorsement of the quality of our content, and it’s helped us reach lots of new people!

Nina Kleine, 1st place, DLG Agri Influencer Award in German 2025
Winning second place at the AIA confirmed to me that all the effort was worth it. It has motivated me enormously to carry on, and I’m far from finished! Many thanks to everyone who always supports me!

Patrick Danuser, 2nd place, DLG Agri Influencer Award in German 2025
This award means a great deal to me. It’s a huge honour and motivates me to keep going every single day. I’ll never forget that special feeling I had at the ceremony, and I’d do it all over again in a heartbeat.

Philipp Pelzer, 3rd place, DLG Agri Influencer Award in German 2025
Winning the AIA award led me to many great things. Showing the world what we do in our small farm in Turkey was a great chance. I gained lots of new friends and business opourtunities as well!

Ayşe Öksüz, DLG Best AGRI Instagrammer International 2024
The AIA award is truly a confirmation of quality work. It also increases the trust and respect my followers and partner companies have for my content. Overall, it’s a valuable recognition.

Klemen Bobnar, DLG Best AGRI YouTuber International 2024
Being in the audience as a rookie a year earlier and then receiving this recognition was a great feeling. The award showed me that I'm on the right track and gave me even more motivation and attention.

Klaas Meier, DLG Best AGRI Instagrammer in German 2024
Winning the award made me really happy and motivated me to keep going. I met lots of new people, made valuable contacts and realised how much interest there is in agriculture. Many thanks!

Cevin Lorenzen, DLG Best AGRI YouTuber in German 2024
The AIA has already played a big part in my reach. And the newspaper, television and politicians are now also coming to our farm. It wouldn't have happened so quickly without you.

Benjamin Schmidt, DLG Best AGRI TikToker in in German 2024