Our goal is to act as a driving force and motivator for the public perception of agriculture. Through targeted measures, we support the professionalisation and further development of the industry in the area of public relations.
Anyone who is involved in public relations knows: The demand is great and the topics are varied - because image cultivation has become a central theme of all production steps within agriculture and agribusiness in recent years. We make an important contribution to the discussion on image cultivation through various activities. We support the image work of agricultural entrepreneurs both on an individual farm and industry-wide level in matters relating to day-to-day public relations and communication.
We've set up the AgrarKommunikation.de website to pool this knowledge and make it available to the industry. Here you will not only find our messages, but also many tips and instructions for placing your messages in a targeted manner. The platform also provides you with an overview of communication initiatives that support agricultural businesses and companies, as well as possible agencies that will perfect your presentation.
The "DLG Agri Influencer Award" honours remarkable agricultural mediators and opinion leaders on the Internet and in social media. The prize is awarded by an international jury of experts in three categories: YouTube, Facebook/Instagram and TikTok (national and international).
Annual awards ceremony as part of the Young Farmers Party at AGRITECHNICA and EuroTier.
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The DLG Committee for Public Relations
Founded by the Young DLG in 2017, the DLG Committee for Public Relations is made up of around 20 experts from the fields of agriculture, agribusiness, marketing, public relations and science.
Activities and areas of responsibility of the committee
- Developing recommendations for action and tools for your own corporate public relations work and communication
- Organising events and seminars on public relations work
- Contributions to the discussion on image cultivation and the attractiveness of the agricultural sector
Members
- Dr. Manuel Ermann
- Stefan Luther
- Thomas Fabry
- Ines Kleuter
- Henriette Keuffel
- Gesa Langenberg
- Carolin Schäfer
- Jennifer Nickel
- Lucie Kosemetzky
- Elisabeth Wrana
- Dirk Gieschen
- Justin Butt
- Ellen Hinrichs
- Sebastian Horn
Stefan Luther
Owner & Management
authentisch&GREEN – Agentur für PR & Marketing
Baiersdorf, Bayern, Germany
Catharina Thordsen
DLG Competence Center Agriculture
Eschborner Landstraße 122
60489 Frankfurt am Main, Germany
C.Thordsen@DLG.org