Horse Theme Day at EuroTier 2026: Focus on the Future of Horse Husbandry

10-13 November 2026 in Hanover, Germany – Guiding theme: "Intelligence in animal farming" – Thursday, 12 November: Horse Theme Day – Organized by the DLG Working Group on Horses and the German Equestrian Federation (FN) – Expert programme, guided exhibition tour and networking opportunities – www.eurotier.com

Horse husbandry has gained considerable economic importance in agriculture in recent years. At the same time, horse businesses face a wide range of challenges, including rising costs, increasing expectations regarding animal health and welfare, and the need to develop sustainable business models for the future. EuroTier 2026 therefore offers horse owners and operators a comprehensive technical programme on all four exhibition-days, featuring practical information and solutions. A special highlight will be the Horse Theme Day on Thursday, 12 November.

 The world's leading trade fair for professional animal farming and livestock management will take place from 10 to 13 November 2026 in Hanover, Germany. Under the guiding theme "Intelligence in animal farming", EuroTier brings together innovations and practical solutions that enhance efficiency, sustainability, animal welfare and animal health.

The Horse Theme Day is organised jointly by the DLG Working Group on Horses and the German Equestrian Federation (FN) and focuses on business development, horse-friendly management and care, as well as professional exchange among industry experts.

"Whether management, horse-friendly housing and feeding, pasture fencing and maintenance, or animal health, EuroTier provides professional horse keepers with a central platform for information and exchange throughout all four exhibition days. The Horse Theme Day on 12 November offers particular inspiration and practical impulses for the future development of horse enterprises," says Susanne Gäckler, Project Manager Livestock Farming at the DLG Competence Center for Agriculture and Food.

Business Development Between Market Change and Succession 

The Horse Theme Day begins with a panel discussion organised by Pferdesport Deutschland from 9:30 a.m. to 10:20 a.m. on the DLG Studio Stage, Hall 13, Stand E58.

Under the title "Growing. Transforming. Passing It On. Business Development Between Market Change and Generational Transition", business owners Jan-Dirk Brass and Jan-Philip Brass of Gut Kückshausen will discuss business development, succession planning and future prospects in horse keeping together with Eva-Maria Portmann, attorney at the Westphalian-Lippian Farmers' Association. The session will be moderated by Thomas Ungruhe of Pferdesport Deutschland.

Following the panel discussion, a Meet & Greet will take place from 10:30 a.m. to 11:30 a.m. in the Max Eyth Lounge, offering participants the opportunity to network and exchange ideas. From 11:30 a.m. to 1:30 p.m., a guided EuroTier tour focusing on horse-related solutions will lead visitors to selected exhibitors serving professional horse enterprises.

Animal Welfare and Horse Care in Practice

In the afternoon, two expert presentations will be held on the DLG Studio Stage in Hall 13, Stand E58

From 1:30 p.m. to 1:50 p.m., Carla Brohme of the Chamber of Agriculture Schleswig-Holstein will present the topic "Assessing Horse Keeping Operations: Identifying and Improving Animal Welfare" as part of the EIP project Tiergerechtheit Pferd ("Horse Welfare Assessment"). The presentation will explore how animal welfare can be evaluated, continuously improved in day-to-day operations and integrated into on-farm monitoring systems.

From 2:00 p.m. to 2:20 p.m., Dr. Eva Petershofer of Pferdesport Deutschland will address the topic "Horse Care in Practice: Requirements, Quality and Safety", focusing on needs-based care, quality assurance and practical safety aspects.

 Horse-Keeping Programme Throughout All Four Exhibition Days

 In addition to the Horse Theme Day, EuroTier 2026 will offer a comprehensive programme for horse keepers during all four exhibition days. Two technical presentations will be held daily on the DLG Studio Stage, Hall 13, Stand E58.

Topics will range from entering and transitioning into horse keeping, alternative bedding materials, pasture management and maintenance, to the utilisation of straw-based horse manure products.

 Horse Theme Day Programme

Thursday, 12 November 2026

DLG Studio Stage, Hall 13, Stand E58

09:30 - 10:20 Panel Discussion: Growing. Transforming. Passing It On. Business Development Between Market Change and Generational Transition

Jan-Dirk Brass and Jan-Philip Brass, Gut Kückshausen

Eva-Maria Portmann, Westphalian-Lippian Farmers' Association

Moderator: Thomas Ungruhe, Pferdesport Deutschland

10:30 - 11:30 Meet & Greet for Horse Businesses, Experts and Industry Stakeholders Max Eyth Lounge, DLG Stand, Hall 13, Stand E58

11:30 - 13:30 EuroTier Guided Tour with a Horse-Focus Meeting point: DLG Studio Stage, Hall 13, Stand E58

13:30 - 13:50 Assessing Horse Keeping Operations: Identifying and Improving Animal Welfare Carla Brohme, Chamber of Agriculture Schleswig-Holstein

14:00 - 14:20 Horse Care in Practice: Requirements, Quality and Safety Dr. Eva Petershofer, Pferdesport Deutschland

Photo: DLG

Media contact

Malene Conlong
+49 69 24788-237
m.conlong@dlg.org

DLG. Progress and sustainability in the agriculture and food industry

The DLG (German Agricultural Society), founded in 1885 by Max Eyth, stands for productivity and sustainability in innovation-driven improvements in agriculture and the food chain. The aim of the DLG is to promote progress through the transfer of knowledge - especially with regard to technology and quality control. Non-profit, politically independent and with an international network, the DLG has more than 30,000 members worldwide.

As one of the leading organizations in its sector, the DLG not only organizes trade fairs and events in the fields of agriculture and food technology but also tests food, agricultural technology and equipment. With its competence centers for agriculture and food, its demonstration farm where practical trials take place along with its numerous publications, the DLG continually promotes independent knowledge transfer. In addition, the DLG works on numerous national and international committees of experts to develop solutions for the challenges facing agriculture and the food industry.

www.dlg.org