Advertising with DLG Awards obtained

1.1 Advertising is admissible with

• the test report, the award certificate,
• the DLG award winner symbol: “certified quality” / “anually certi f ied”
• the DLG award winner symbol for rapeseed oil and refined oils: see “Special conditions for rapeseed oils and refined oils”
• textual references to the award (e.g. in press releases or adver tisements) in as far as these describe the scope of the award objectively and correctly

1.2. Admissible ways of using the symbols
The award symbols and certificates may be pictured in any size, although the relationship between width and height must remain the same. The medal reproductions may be pictured in colour or in b/w. Any exceptions for technical reasons must be agreed with the DLG in advance. Alterations, especially to the text or the colour, are not permitted (see DLG style guide).

2.    The following provisions apply for the advertising:
2.1    Clarity

The product being promoted must correspond in type, composi tion and quality with the award-winning sample.

2.2    Exclusivity
Advertising may only be for a product whose condition features are completely identical with the product for which the award was issued. This also applies for the type of packaging (bottle, can, carton package, etc.). The participant must inform the DLG Certification Office imme diately of any changes that could affect the certification require ments.

2.3    Duration of promotion
The DLG award “certified quality” may be used for a period of 24 months. The DLG award “anually certified” may be used for a period of 12 months.

Expiry dates of packaging with DLG award mark 
After expiry of the award (date on the test report), it is still possible to use up the remaining stocks of the packaging with the DLG award mark for 3 months. In the case of annual participation, it is also possible to use up the remaining stocks of the packaging with the previous DLG award mark for a further 3 months. The prereq uisite for this is that the products are awarded prizes in the follow ing year. All the above-mentioned consumption periods must be coordinated with the DLG in advance. In the case of wine the award may be used without a time limit for the respective award-winning AP number as of the date of award. In the case of partial filling, the partial fillings are to be submitted to DLG for identity checks.

3.    Producer awards
3.1    DLG award for constant product quality
The “DLG award for constant product quality“ is an award for long-standing, tested product quality determined in DLG quality tests and is granted annually to producers by the DLG. The granting of this award requires that the products have been submitted for testing for 5 consecutive years and that at least 3 awards have been granted per year. If this is the case, the com pany is awarded the “DLG award for constant product quality“ for the first time as of the 5th year of successful test participation. If the conditions for the awarding continue to be fulfilled, the com pany receives the award continuously for the 2nd, 3rd time, etc. If a manufacturer does not participate or if the required number of awards is not reached, he is no longer entitled to this producer award. In the coming years, the manufacturer can acquire a new expectancy. However, earlier awards do not count. Companies with more than one business plant: In principle, every business plant is granted the award if it meets the requirements. Upon request, an award can also be granted to a group if all business plants are entitled to it.

3.2    Advertising with the “DLG award for constant product quality“
Advertising by the award-winning company is possible via

• Reproduction of the corresponding logo and/or
• Reproduction of the certificate and/or
• General references Advertising is permitted for one year reckoned from the date of the award (see DLG style guide). 

The use of this producer award for advertising is only permitted for the group/s of products of the company for which the award was granted and/or in close connection with the products for which the award was granted.

4.    Miscellaneous
All advertising and publicity measures extending beyond these provisions must be coordinated with the Certification Unit.

5.    Ban on misleading advertising
Care must be taken to ensure that the advertising does not con tain anything which can give rise to misconceptions among the addressees. All data must comply with the law governing com petition. The responsibility for this is borne solely by participants. In particular advertisers may not reproduce DLG awards in their own words. Mixing DLG awards or textual references to these awards with the advertiser’s own statements should be avoided as far as possible. Use of a symbol or reference to an award may not under any circumstances arouse the impression that the award relates to other products too that have not gained such an award. The de velopment of advertisers’ own award symbols by analogy with the DLG symbol or with reference to DLG awards is not permissible.

10. Penalty 

Any infringement of the above regulations entitles DLG TestService GmbH to impose an appropriate penalty (contractual fine) on the sample submitter, the amount of which will be fixed in accord ance with the circumstances from case to case and can be re viewed by the responsible court on application by the sample submitter. The amount of the penalty depends on the severity of the specific breach of contract and the degree of fault of the sub mitter. DLG TestService GmbH assumes that in consideration of possible damage to the reputation of DLG TestService GmbH that may occur in conjunction with an infringement by the submitter, the penalty will be at least € 10,000