AGRITECHNICA ASIA 2026 launches guiding theme and expands Innovation platforms across East and Southeast Asia_

As Asia continues to advance in agricultural transformation, the region is embracing practical innovation, digitalization, and inclusive development bringing  farms, farmers, and future visions together at the forefront of change. The AGRITECHNICA ASIA 2026 trade fair, taking place 20–22 May 2026 at BITEC, Bangkok, responds to this momentum with a refreshed guiding theme: “Farm. Farmer. Future.”

With its roots in the Germany-based AGRITECHNICA, the world’s largest indoor trade fair for agricultural machinery, AGRITECHNICA ASIA is entering its sixth edition. Today established as Asia’s leading exhibition for crop production and mechanization, the trade fair not only brings tailored innovations to the Southeast Asian market but also offers a strong international network that enables business development and knowledge exchange, core aims of the event.

Organized by DLG (German Agricultural Society) and co-hosted by Thailand’s Ministry of Agriculture and Cooperatives (MOAC), the trade fair continues to serve as a key regional platform.

“ AGRITECHNICA ASIA plays a key role in advancing technical innovations particularly through targetted exchanges between international experts and local stakeholders. What sets the event apart is that it is rooted in local need, which facilitates and promotes business opportunities,” says Katharina Staske, Managing Director of DLG Asia Pacific.

A Platform built on Asia’s priorities

AGRITECHNICA ASIA 2026 focuses on context-specific advancements in crop production, mechanization, digital farming, and farmer-centered development. The trade fair offers a growing ecosystem of events and formats that connect producers, entrepreneurs, and policymakers shaping the region’s agri-food future.

“In Southeast Asia, progress means putting technology in the hands of farmers and creating pathways for practical, scalable innovation. AGRITECHNICA ASIA is our platform to do exactly that,” adds Staske.  

New Formats to meet growing demand:

AGRIFUTURE Zone

A new feature, the “AGRIFUTURE Zone”  will be spotlighting startups, agri-digital pioneers, and frontier solutions in automation, sensor technologies and data platforms. Powered by regional innovation partners, the “AGRIFUTURE Zone” features IoT applications, vertical farming, and field-ready technologies adapted for Asian conditions. 

Future farmer zone

A dynamic stage for Thailand, Vietnam, the Philippines, and further country partners, the “Future Farmer Zone” spotlights practical and professional farmers who are driving change. Young farmers, cooperative managers, agricultural innovators and women in leadership positions will take the stage across three days of focused dialogue and knowledge exchange.

DLG Agribusiness Connect

A redefined business networking zone for importers, dealers, and buyers, featuring curated matchmaking, the new “DLG Agribusiness Connect” offers exclusive business lounges and a range of further B2B perks—including organized field visits to demo farms and mechanization service centers. 

Guided tours for farmers and cooperatives

Curated bilingual farm tours will be organized for both Thai and international groups, facilitating direct in-field engagement with leading exhibitors, technology providers, and machinery innovators. These tours will serve as a key knowledge exchange platform for cooperatives and progressive farming communities across the region. 

New awards

A premiere, the new “AGRITECHNICA ASIA Innovation Awards” will honor breakthrough technologies adapted for Southeast Asian farms. Meanwhile, the “Future Farmer Awards” will highlight outstanding contributions from women, youth, and trailblazing farmer-entrepreneurs. Both awards are designed to amplify regional stories and solutions. 

Co-located with HortEx Thailand

AGRITECHNICA ASIA 2026 will be co-located with HortEx Thailand, the region’s premier trade exhibition for horticultural and floricultural production and processing technology. HortEx Thailand covers key technologies from greenhouse solutions and propagation to post-harvest and packaging innovations, making the joint platform a comprehensive one-stop destination for crop production professionals across open field and protected cultivation systems. 

AGRITECHNICA ASIA will be previewed at Agritechnica, 9-15 November in Hanover, Germany, in Hall 24. 

About AGRITECHNICA ASIA 2026

AGRITECHNICA ASIA is the leading exhibition for crop production and mechanization in Asia, featuring country pavilions, top global manufacturers, and specialized knowledge formats. The 2024 edition gathered over 12,000 trade professionals from more than 30 countries. 

In 2026, the trade fair returns bigger, bolder, and more connected to the region’s transformation needs, with dedicated zones for rice, maize, sugarcane, and horticultural value chains smart irrigation, seeding and transplanting, harvesting, and post-harvest technologies.

Digital agriculture, robotics, and AI knowledge events, including Expert Stage sessions, technical workshops, and partner-led conferences