In order to remain fit for the future, agriculture has to act on a more long-term basis and operate more sustainably, particularly when dealing with natural resources such as soil, water, air and biodiversity. Efficiency has attained critical importance in agriculture and its evolution. Digital technologies such as sensors, drones and cloud computing deliver precise information on soil quality, weather conditions and crop growth. This data enables sowing, irrigation, fertilisation or crop protection to be optimised, reduces the use of chemical products and maintains productivity while safeguarding resources.

And progress is not halting here. AI algorithms are analysing large volumes of data and making precise decisions in real time, while robots are taking over physically strenuous tasks. Nevertheless, human decision-making power remains indispensable, since agriculture is influenced by living systems and unpredictable factors.

However, efficiency not only means using new technologies, but also evolving and networking existing systems to improve work processes from sowing to harvesting. Performance combined with innovative and efficient technology highlights offers solutions for the challenges facing modern agricultural operations.

Under the guiding theme of ‘Touch Smart Efficiency’, AGRITECHNICA 2025 will be offering visitors direct access in practical, interactive and hands-on form to innovative, networked agricultural systems that increase efficiency, sustainability and productivity through digital technologies.

Join us at AGRITECHNICA 2025 (9 to 15 November) and experience firsthand how cutting-edge technologies are shaping the future of agriculture. Discover smart solutions, engage with experts, and explore innovations that enhance efficiency and sustainability. Be part of the movement that is driving agriculture forward—intelligent, connected, and future-ready. We look forward to welcoming you!

Dr. Bruno Görlach
Competence Center Agriculture
Division Manager Plant Production and Field Operations