Every year since the mid-1990s, the DLG has surveyed a panel of around 700 farmers on brand awareness, loyalty, performance and image of companies in the categories of agricultural technology, animal farming technology, farm inputs for animal farming, agrochemicals and seeds, trade and services, banks and insurance, and renewable energy. The results are published annually in seven TOP 10 categories.
All companies in the respective rankings have the opportunity to advertise with the TOP 10 brand label of the DLG ImageBarometer.
Results of the DLG ImageBarometer 2026
At the turn of the year 2025/2026, the annual DLG Image Barometer entered its 29th round, and as every year, the results are eagerly awaited by the industry. Based on the scientifically sound results and their comparison with previous DLG Image Barometer surveys, agribusiness companies can gain valuable insights and inspiration for their marketing strategy.
ImageBarometer 2026
(German language)
Results of the DLG ImageBarometer 2025
While the number of farms in Germany is continuously falling, professionalisation among farm managers is increasing significantly. In addition, in many cases a continuous and significant increase in investment sums is required in order to make farms fit for the future.
ImageBarometer 2025
(German language)