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AGRITECHNICA - The world's leading trade fair for agricultural machinery

The world's leading trade fair for agricultural machinery, AGRITECHNICA - held at the exhibition grounds in Hanover, Germany, from 12 to 18 November 2023 - has come to a close, boasting a record number of 470,000 visitors from 149 countries. 2,812 exhibitors from 52 countries presented their innovations, products and services across 24 halls at the fully booked exhibition grounds.

The organizer of AGRITECHNICA, the DLG (German Agricultural Society), had chosen the guiding theme of “Green Productivity” for the global showcase of the international agricultural machinery industry. As part of AGRITECHNICA’s technical program, more than 470 experts taking part in more than 330 professional events on 5 Expert Stages provided answers to many questions of the future, placing the topics of productivity and resource conservation at a large international stage.

Conclusions:

  • Around two thirds of the visitors came from Germany. Of the international visitors, 84 percent hailed from Europe, and 16 percent from outside Europe with a particular increase from Central and South America. The trend of increasing international participation has been confirmed among both exhibitors and visitors.
  • For farmers from France and Poland, the highlight was the International Farmers’ Day on the Tuesday of the trade fair.  Visitors from these countries benefitted from free admission and a tailored specialist program - held in their native languages.
  • AGRITECHNICA could be used as a platform for international conferences. The focus was on the regions of South East Asia (smart farming) and Latin America (time to invest) as well as Ukraine (Prospects for agriculture) and the USA (climate resilience).
  • With its many award-winning innovations and concepts, AGRITECHNICA 2023 served as an important market guide for product launches and newly available solutions. For example 251 products were registered for the “AGRITECHNICA Innovation Award”
  • The program for young farm professionals was popular among the younger visitor segment with both the Young Farmers’ Day on the Thursday of the trade fair and the “Campus & Career” area.
  • The DLG Spotlight on “Smart Farming” presented the current state of automation and connectivity in agriculture. 15 exhibitors presented their digital smart farming solutions for greater efficiency and sustainability, attracting interest from the general press.
  • The “agrifood start-ups” venue for company founders in the agricultural and food sectors brought creative entrepreneurs from all over the world together with investors, providing a stimulus for technical progress.
  • The inaugural “Drive Experience”, on an on-site test track, offered the opportunity to test drive tractors fitted with alternative power systems.
  • The debut of the DLG spotlight “Inhouse Farming” not only attracted many farmers exploring new branches in farming, including new self-contained food systems, but also attracted the attention of TV and the general media.
  • Systems & Components ideally complemented the world's leading trade fair for agricultural machinery as a technical spotlight, industry get-together and B2B platform for the supplier industry.
Photo credit: DLG