There are very few players in the market and this controls farmers’ prices to a certain extent. For instance, there are only four important buyers of grain in the country. As for fruit and vegetables, Chile has a scenario similar to that of Europe with mega retail chains taking the biggest slice of profits.
When it comes to customer appreciation of good, fairly-priced, food there is a distinct lack of consumer knowledge of national food production. The fact is that people here have never experienced major food crises, or wars on the scale of European conflicts. The population, therefore, has never been without food and does not give it the value that our agriculture deserves.