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“EuroTier digital” and “EnergyDecentral digital” offer opportunities for exhibitors and visitors to expand their network

Ines Rathke, project manager of EuroTier / EnergyDecentral digital

For the first time, the EuroTier and EnergyDecentral trade fairs will take place from 9th to 12th February 2021, exclusively as online digital events. These digital events will, above all, offer the professional networking, for which the DLG is justifiably famous. It is this very agricultural network that has made both these trade fairs so successful. This same network, consisting of farmers and farming experts and some 1,400 exhibitors, will be uniting at the new online platform “EuroTier / EnergyDecentral digital”. The challenges for the DLG as organizer is to make these digital encounters not only personal but also efficient, by ensuring that supply and demand match: people looking for solutions and people offering them.

With these new and interactive platforms, the DLG has developed a new way to support the agricultural industry by enabling all business partners in the farming sector to find innovations as well as solutions, educational offers and inspiration, and to meet and network online. The digital events therefore provide the visitors with the means to make the best decisions for their farm.

We are convinced that “EuroTier / EnergyDecentral digital” represent not only an excellent but also a logical complement to the trade fairs, as physical trade fairs cannot currently take place due to the pandemic. These digital events are an additional instrument that support farmers in making informed investment decisions, based on a wide range of concentrated expertise on livestock and energy.

To achieve this goal, digital events, of course, have to be intuitive and easy to use and this has been uppermost in our minds when creating this platform. The new digital platform we have developed is highly interactive and has a very comfortable user interface that virtually reflects the core elements of the physical trade show visit.

After a one-time online registration, visitors can obtain information on the products and services of the exhibitors, contact them directly and actively participate in numerous events and discussions in the technical program. We therefore offer visitors a simple way to get in touch with the appropriate contacts within any given exhibiting company and to discuss investments with them. Our new digital platform includes these three features of the physical trade show visit: Innovations, Conference, Networking.

Visitors will be able to take advantage of the digital technical program with the new ‘DLG spotlights’ on the key trade fair topics of dairy, pork, poultry and energy, as well as explore emission control and direct farm sales. Live discussions, broadcast from the DLG studio, guarantee professional exchange among all those involved. We encourage you to use this opportunity as a DLG member and register for free!

Today’s farmers need exhibitions more than ever. Innovations are being introduced at an ever-faster rate, and it is likely that there is a solution for virtually every problem a farmer might face. For the global agricultural industry, we are convinced that trade fairs, and now together with digital events, will continue to be one of the most important instruments for presenting and finding innovations and products and for exchanging ideas.

Many visitors look forward to exchanging ideas with farmers from other countries. Sometimes talking to a farmer from half-way around the globe will give you a fresh and new perspective that helps you to take your business forward. This is made possible as global innovative exhibitors are presenting their approach during EuroTier and EnergyDecentral digital.

People need people – and nothing beats a personal relationship. But digital opportunities offer complementary events supporting our trade fairs in the long term.  A safe way to meet online, even during the pandemic and afterwards, the new digital platform offers a good choice for anyone unable to travel while still able to initiate business.

We look forward to seeing you online!

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