Genetics´Added Value B.V. is a company in The Netherlands providing consultancy worldwide, especially in the field of pigs genetics, along training and management support The company combines the expertise of its founder Dr Jan Merks, with the expertise of specialists around the world.
This depends on the customer’s request:
- For some customers I have full responsibility for their pig genetics program and I direct, control and manage all genetics activities from the birth of piglets until sales including breeding value estimation (incl. genomic information). This is done daily along internet (access to customer breeding data base) and regular visits to the genetics farms in China.
- For other customers I help them with specific genetic questions and/or training of their staff.
Next to that I take part in (international including EU) evaluation of research projects that apply for funding or are funded.
Due to the political and environmental situation in Europe, in coming decades pork production will decrease substantially. At the same time more pork production needs to be dedicated to European market requirements and not for export outside Europe.
The consequence is that there will be pressure on pork prices in coming years. For the long term only producers of “locally produced pork” will survive. High health status of pig farms as well as being part of a consumer dedicated production integration, will become very important competitive advantages for European pork producers.
Anticipation to continuously changing animal welfare regulations is difficult but needed to come forward to societal and customers’ needs. More and more supermarkets chains will only accept pork that is produced along a gradually increasing number of animal welfare aspects.
Yes, I did! And it was good to visit EuroTier 2022 for two reasons:
- I appreciated to see the latest innovations in pig farming in Europe.
- I especially enjoyed meeting old friends from Europe.
For more information on strategic consulting and management in animal production please visit https://geneticsaddedvalue.nl/