There’s certainly no shortage of clever entrepreneurs amongst farmers who have put their trust in crowdfunding. Crucial from the start is a coherent business plan and persuasive personality. In return, the investors from the »crowd« might get goods from the project such as milk, eggs, cases of wine or maybe fresh vegetables.
Farm milk for self-bottling from the dispenser. The managing director of the East Brandenburg Fürstenwalder Agrarprodukte GmbH, Benjamin Meise, financed part of the investment sum for a milk retailing dispenser via crowdfunding. He produced a project webpage under www.visionbakery.com/milchquelle and presented his idea to potential investors.
Supermarket without packaging. »Original Unverpackt« is one of the most respected projects in the European farming landscape. Behind it is the first supermarket in Berlin-Kreuzberg to do without one-way packaging: No throw-away cups/beakers, no vacuum packaged vegetables, no plastic bags or Tetrapacks. For this idea, over 100,000 € was collected via the website www.startnext.com/original-unverpackt. As »thank you«, investors receive shopping coupons or (recyclable) carrier bags.
Riesling dividend. Wine producer Sybille Kunz from the Mosel region pays her supporters who helped finance the enlargement of her vineyard a »Riesling dividend« at the end of every year. The Munich brewery Giesinger Bräu (www.conda.eu/startup/giesinger-braeu) rewards customers who helped fund its new buildings through participation certificates, with food and drink as »interest«.