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DLG Agrifuture is the online magazine for professional farming worldwide. Farming executives get expert information about trends in international agribusiness as well as surveys and tests of agricultural machinery, equipment and farm inputs.
By Bernd Chilla, RMI, Hamburg
Global grain trade patterns have changed radically in the last ten years. No longer is the USA unchallenged as »bread-basket of the world«. Catching up fast as top grain suppliers are Ukraine, Russia and Brazil. EU exports are also affected – at least for wheat.
By Johannes Simons and Carl Vierboom
Why is it that fact-based arguments have limited chance against the power of imagery in the realm of persuasion – and can the agricultural sector learn from this to improve its own communication?