The purchase price and the proximity of the dealer are decisive criteria when purchasing agricultural machinery; automatic steering technology and technology that improves the quality of fertilisation are of interest in terms of innovations
When purchasing agricultural machinery, American farmers look at the purchase price and attach value to dealer proximity. In terms of innovations, their interest is focussed on automatic steering systems and on technology for precise fertilisation.
DLG-Agrifuture Insights lists the areas in which the US cash crop producers see their primary management tasks and which challenges they face.
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