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German farmers like robust machines

Chart of the month (June/2020)


Farms that are getting bigger and bigger and weather-related time slots for tillage pose particular challenges for the organization of a farm, but also have an impact on the criteria that are decisive for the purchase of upcoming investments.

When asked about the most important factors influencing the purchase of tillage implements, farmers in Germany attach greatest importance to high stability and robustness of the machines. In addition, easy handling is very important, while the brand is now almost completely in the background.

In Russia, the situation is similar, although there quality control and tests, spare parts prices and the manufacturer's brand are rated higher. In total six very different criteria are mentioned in at least 90% or more cases. A connection between brand and quality requirements may at least be suggested here.

The French colleagues think differently, as they are extremely price-sensitive in the segment of tillage machinery and rely on their close-by dealer.

The same applies to smaller farmers in Poland, while larger farms – which is similar to the situation in the United Kingdom and the United States – increasingly pay attention to quality, economy, reliability and a reliable partnership with the dealer.

Brand relevance is on the rise again in the Netherlands.

DLG-Agrifuture Insights – a comprehensive view on agricultural development

DLG-Agrifuture Insights, which was launched to replace and extend the scope of the DLG’s Trendmonitor Europe surveys late last year, has been introduced to supply insights into the developments taking place in the world’s most important agricultural regions at a time when the international agricultural sector is changing rapidly, and technologies, markets and market relations, structures and processes are all in a state of transition.

The focus of DLG-Agrifuture Insights is on animal husbandry and crop production, machinery and equipment, management, business climate and willingness to invest, identifying the top five investment areas and prevailing policies. It helps identify current trends and to assess business climate and expectations. This helps support agribusiness companies in developing strategies in international markets, and gives entrepreneurial farmers important stimuli for developing their businesses.

The DLG-Agrifuture Insights findings are reached by questioning a global panel made up of 2,000 future-oriented farmers in 13 countries – Brazil, China, France, Germany, Great Britain, Iran, Netherlands, Poland, Russia, South Africa, Thailand, USA and Zambia. Surveys are conducted every February/March in the southern hemisphere and every August/September in the northern hemisphere, with the findings supplemented by continuous background research and regular interviews with top decision-makers.