DLG Agri Influencer Award 2022
The DLG selected the three winners of the new social media prize "DLG Agri Influencer Award" as part of the Young Farmers Day at EuroTier. Annemarie Paulsen was honored as "Best Newcomer 2022". The title "Best Blogger 2022" goes to Amos Venema. Thomas Andresen can call himself "Best Influencer 2022".
Best Newcomer 2022
Annemarie Paulsen inspires her followers with funny videos taken directly from her everyday life on the farm in the Uckermark region. With her comedic talent, she leaves every farmer wondering: "How is it that she knows our farm?”
Annemarie Paulsen is the Till Eulenspiegel of Agri Influencers and makes everyone laugh with her funny videos. In front of the camera, she slips into various characters such as "Farmer Helmut" or different types of milkers, remains authentic in all of them and enjoyably exaggerates clichés and everyday situations that many people know from their own farm or from the village. In this way she creates a sense of community and smiling pride in country life. She wants to get people excited about agriculture and arouse interest, because humour lowers the inhibition threshold to ask questions and causes a different perspective.
The jury was impressed by Paulsen's comedic talent, her good sense of timing and punchlines, and the solid technical editing of her videos. She interacts a lot with her community - be it in creative, elaborate hands-on activities as well as through constant reactions to comments. She picks up on current (social media) trends, gives them an agrarian twist and runs her account with consistency and continuity.
Annemarie Paulsen started with "biohof_paulsen" on Instagram in May 2022 and already has 7,500 followers on her profile in November 2022. The jury is excited to see where the journey will take us.
Best Blogger 2022
Amos Venema from the east friesland region is online on MyKuhTube and on the move and present wherever dairy farming needs to be explained, and always ready to represent the side of agriculture as a whole. And he is always nordic, level-headed and easy to understand.
Amos Venema is a farmer with a high degree of public influence. He is active in various media for a better knowledge about the work in agriculture as well as for an awareness and understanding of life in agriculture. With his level-headed manner, he also succeeds in reaching the non-agricultural audience. As a blogger at "MyKuhTube", he explains his dairy farming and country life in over 250 films in a very clear and understandable way. He is also active on Facebook, Instagram and Tiktok, reaching around 2 million people a month via these channels. He writes for agricultural magazines and is also invited to radio, television and print media for features and reports.
The jury was impressed by Venema's comprehensible, persistent and friendly work and its impact beyond the agricultural sphere. He thinks and goes outside the box and doesn't shy away from argumentative and emotional engagement.
Best Influencer 2022
Thomas Andresen from the very north of Germany is not only a distinctive figure because of his buffalo herd. He explains agriculture directly into the camera, without using much technology. He remains curious about other perspectives and new social media channels.
Thomas Andresen is one of the most prominent agricultural influencers in Germany. He usually expresses himself in the form of videos in which he speaks directly into the camera and explains certain aspects of his management on the dairy and buffalo farm or comments on current socio-political issues. He would like to explain the reasons for his actions and his search for alternatives to the traditional way of doing business. He originally targeted a non-agricultural audience in order to refute prejudices. But he quickly noticed that he was inspiring his colleagues with questioning his own work and his passion for agriculture. He is in touch with different corners of the agricultural discussion, whether organic or conventional, German Farmers' Association or LSV.
The jury emphasized Andresen's natural talent, which grabs, expands and keeps his followers engaged without using more complex social media tools. His willingness to discuss other points of view and to utilize different social media platforms make him stand out and is also visible in the interaction on his profiles.
Andresen started his social media activities on Facebook while taking part in the ZDF series "Die Büffelranch", then expanded his Instagram account (November 2022: 50,100 followers) and is now active on Tiktok (November 2022: 136,100 followers).
The DLG has now announced the shortlist for the "DLG 2022 Agri Influencer Award". A total of 11 people were nominated for the three categories "Best Influencer", "Best Blogger" and "Best Newcomer". The presentation of all nominees will take place on 17 November in the afternoon as part of the DLG talk "Agri Influencer" at the DLG stand (1:45 to 2:45 p.m.; Hall 26, Stand B 33). During the Young Farmers Party on the same evening, the winners in the three categories will be announced in the Münchner Halle. The award is intended to recognise interesting and high-quality agricultural blogs and profiles in social media and to present them to a wider public.
inspires her followers with funny videos taken directly from her everyday life on the farm in the Uckermark region. With her comedic talent, she leaves every farmer wondering: "How is it that she knows our farm?”
from Tuorila, Finland, has a twinkle in her eye when she takes her followers with her into the cabins of the world of agricultural machinery in her YouTube videos, often embedded in a funny and surprising storytelling.
from Lower Saxony has been a pillar of the German agricultural blogger scene since 2011, and has not only written almost 700 articles on his www.blogagrar.de but also offered journalists and other bloggers a platform for exchange.
Basti Bützler from the North Eifel region always wears sunglasses and is not only very familiar with his agricultural machinery, from which he prefers to report, but also explains how his fields are managed in his YouTube videos.
from the east friesland region is online on MyKuhTube and on the move and present wherever dairy farming needs to be explained, and always ready to represent the side of agriculture as a whole. And he is always nordic, level-headed and easy to understand.
better known as "Michel Deere" or "Instaerchel" mainly shoots YouTube videos in which he expertly explains agricultural engineering to his followers, be it on his fields in Tangerhütte, Saxony-Anhalt or at agricultural machinery events.
from North Friesland region is not only a distinctive figure because of his buffalo herd. He explains agriculture directly into the camera, without using much technology. He remains curious about other perspectives and new social media channels.
grows lettuce, fruits and vegetables in southern Italy and reports online in a way that is understandable, entertaining and to the point about modern cultivation methods, their scientific principles, advantages and challenges.
gives us insight into her life and work on the farm in Gifhorn, Lower Saxony, in videos and texts that range from humorous to thought-provoking. As a direct marketer, she also takes us with her to the market or takes a clear but balanced position on agricultural policy issues.
takes her followers in the midst of her Brown Swiss Allgäu cows, for whom she is herd manager. She also shows us a barn conversion, the harvest and last but not least her beekeeping and the processing of her own products. All this is carried out with skillfull pictures and texts.
About the competition
The awards in the three categories recognise social media profiles or blogs that are particularly committed to public relations work in agriculture. The criteria include quality of the content, creativity of the presentation, topic definition, implementation of the topics in words and pictures, illustration of the diversity of agriculture, balance of the content and interaction with the community.
In the first step, an independent, international jury of recognised media makers and experts convened by the DLG will determine the shortlist from which the winners in the three categories will be selected.