DLG e.V. - Press

New Representative of German Food and Agribusiness to begin work in Iran

New trade appointment is a joint project of the German Agricultural Society, the German Raiffeisen Federation and Germany’s Federal Ministry for Food and Agriculture

FRANKFURT/MAIN, Germany, May 2, 2018 – A joint export promotion project, initiated by the German Agricultural Society (DLG) and the German Raiffeisen Federation (DRV), has resulted in Mr. Alireza Ahmadi being appointed "Representative of German Food and Agribusiness" in Iran. The objective of the project, which is also being supported by Germany’s Federal Ministry for Food and Agriculture, is to strengthen business contacts and bilateral trade in the areas of food and agribusiness.

Mr. Ahmadi is based at the German Chamber of Commerce in Tehran where he will act as contact person for German associations and businesses in the agricultural and food sector. In the first phase of his new role which started earlier this year, he has completed visits to Germany to prepare for his new responsibilities by getting insights from the DLG and DRV.

Mr. Ahmadi graduated with a bachelor of engineering degree in Agricultural Engineering from Islamic Azad University, Iran, and obtained a Master’s degree in Business Management and Marketing from Payame Noor University, Iran. He subsequently earned an MBA degree in International Business from Nuremberg Georg Simon Ohm University in Germany.

Prior to joining the new project, he gained experience as a consultant supporting German companies with their market entry in Iran. His main activities as Representative of German Food and Agribusiness will be:

 Determining the requirements and demands of German food and agribusiness
 Managing and providing bilateral business contacts
 Providing market information
 Event organization and management
 Representation of German food and agribusiness interests in dialogues with Iranian partners

With a population of more than 80 million inhabitants and a gross domestic product of $US427 billion (2017), Iran is of great economic importance in Middle East. As a consequence of the 2015 nuclear deal and the resulting lifting of sanctions, the investment climate in the country has improved significantly, and there is a substantial demand for modernization in the Iranian food and agribusiness sectors.

In 2016, the DLG and the Iranian Ministry of Agriculture signed an agreement on collaboration on the development of Iranian farming. The importance of the agreement was underlined by the fact that Iranian Agriculture Minister Mahmoud Hojjati, Iranian Ambassador to Germany Dr. Ali Majedi and German Federal Minister of Food and Agriculture Christian Schmidt were present for the signing.
Mr. Alireza Ahmadi can be contacted by email at: A.Ahmadi(at)DLG.org

The German Raiffeisen Federation (DRV) represents the interests of co-operative societies in the German agricultural and food sector. This includes more than 2,100 member companies along the food value chain with a combined annual turnover of about €1.6 billion.
The DLG has developed a close relationship with the Iranian Government and several other key agricultural organizations in the country during the past decade. During this time, delegations from Iran have been regular visitors at DLG’s biannual exhibitions Agritechnica and EuroTier, leading events for agricultural machinery and livestock technologies respectively. During International Green Week in Berlin in 2016, the DLG and the Iranian Ministry of Agriculture signed an agreement that would see them collaborate on the development of Iranian farming and result in closer co-operation between the two countries.


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Friedrich W. Rach

Press Officer Agriculture and Exhibitions

Malene Conlong

International media and communications manager