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Preview in Paris for the 2017 edition of the world’s largest agricultural machinery exhibition

At a launch meeting held in Paris on Wednesday, 12 October, the organizing team behind Agritechnica presented details about the 2017 event as part of a conference titled "Falling grain prices, lower yields: what investment strategies for farmers?"

FRANKFURT/MAIN, Germany, October 30, 016 – The 2017 edition of Agritechnica, the show dedicated to agricultural machinery organized by the DLG (German Agricultural Society), will take place from November 12 to 18, 2017 at Hanover, Germany. Attendance has been rising steadily for several years, and with more than 450,000 visitors and 2,900 exhibitors in 2015, Agritechnica is the largest agricultural equipment exhibition in the world.
The organizing team behind the event is already expecting even more visitors at next year’s show, which will satisfy the exhibitors traveling to Hanover’s 39ha Fair Grounds, and they were keen to share this news with the French agricultural sector.
"This launch meeting in France was a must for us,” Agritechnica director Freya von Czettritz said. “With over 100 exhibitors, France is the fifth largest country represented behind Germany, Italy, the Netherlands and Turkey.”
At the conference, the director general of Agritel, Michel Portier, took stock of the state of the agricultural sector in France and Europe following the 2016 harvest. Agritel believed that French grain producers faced an income drop of more than 500 euros per hectare this year.
For his part, the co-manager of the consulting firm BB Goettingen, Friedrich Stute, who is also a German farmer, said that several years of heavy investments had increased production costs in Germany in an environment of falling prices and yields. In view of this, he observed that it was clear to him that farmers had to implement better cost controls.
With investments in agricultural equipment expected to be impacted in the German and French markets, it was suggested that French manufacturers may need to turn to export markets with good potential.
"Well known for its international dimension, Agritechnica allows exhibitors to meet potential customers from around the world," Freya von Czettritz said, revealing that in 2015 the event welcomed exhibitors from 52 countries and visitors from 115 different countries. And of the 450,000 visitors present that year, 98,000 were from abroad. More than 100,000 international visitors were expected when Agritechnica returns to Hanover in November 2017.
Concluding the conference, the head of international sales, Ulrike Schmidt-Machinek, discussed new developments at the show for 2017. These included a new, more-modern graphic design for the event logo, and 100% online management of stand bookings and (exhibitor requirements) service orders.
Furthermore, DLG announced a joint venture with VNU Exhibitions Asia Pacific to launch Agritechnica Asia in March 2017 in Bangkok. Co-located to VIV Asia, Asia’s largest livestock exhibition, and Horti Asia, Agritechnica Asia will be supported by the official launch partners Agco, Claas, Fliegl, Lovol, Maschio Gaspardo and Pöttinger. Accompanied by a professional technical program on rice, sugar cane and the mechanization in Asia-Pacific, Agritechnica Asia offers a new international platform for the Asian agricultural machinery market.
More information for international visitors considering a visit to Agritechnica 2017 can be found at: www.agritechnica.com
Media contact:
Malene Conlong
Email: M.conlong@dlg.org


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Friedrich W. Rach

Press Officer Agriculture and Exhibitions

Malene Conlong

International media and communications manager